Inside the Action: 8THREE at the Perodua Malaysia Masters 2025
When Yonex Sunrise asked us to be the official media team for their presence at the Perodua Malaysia Masters Open 2025, we knew we were in for something special. The tournament—held at Kuala Lumpur’s iconic Axiata Arena—draws some of the world’s best badminton talent, plus thousands of fans eager to cheer them on. Our mission: capture every highlight on-court, every buzz around the sales booth, fans zone, and every behind-the-scenes moment that makes this event unforgettable.
Here’s the line up of the team on site:
Photographer team: Shanghwan, Xin Yi
Video Team: Cynthia Ong, Ian Chin
Editor Team: Kai Qi, Simon Yip, Amy
Assistant and Backup: Lily, Shu Ting
18 May – Laying the Groundwork
We arrived at the arena well before the crowds, setting up cameras, testing lighting angles, and mapping out the venue. Day one was all about preparation: filming booth construction, branding installations, and last-minute racquet stringing sessions. These “before the curtain” shots would later serve as the perfect intro to our daily recap videos.
19 May – Players Hit the Court
As the test-court sessions kicked off, the athletes began fine-tuning their footwork and checking shuttle speeds under the arena lights. Our cameras followed them through warm-ups, quick strategy chats with coaches, and candid interactions with young fans. Capturing these personal moments gave viewers online a taste of the anticipation building inside Axiata Arena.
20–25 May – Game Time
The tournament sprang to life on day three, and with it came a hectic schedule. From the first serve to the final point, our team operated in relay style:
Courtside Coverage: Multiple camera crews rotated across matches to film smashes, dives, and victory celebrations—each highlight edited into near-real-time reels for Yonex’s social channels.
Booth Buzz: Meanwhile, a separate crew captured product demos, autograph lines, and impulse buys of the latest racquets and shoes. Quick turnaround clips helped drive even more foot traffic to the Yonex space.
Daily Recaps: Every evening, editors pieced together a 60-second “best of” montage, giving far-flung fans a courtside seat and showcasing Yonex’s role in the excitement.
What This Experience Means to Us
This project marked our first venture into a large-scale international sports event—and it was a milestone we’ll never forget. The pace was relentless, the shot list ever-expanding, and the stakes incredibly high. Yet the energy in Axiata Arena fueled us every day.
