How Much Budget Is Needed to Produce an Online Commercial Video?
How Much Budget Is Needed to Produce an Online Commercial Video?
Every brand has a story with the potential to educate, entertain, and inspire its audience. At 8THREE, our mission is to bring these stories to life through compelling visuals that make a lasting impact. When it comes to creating an online commercial film, one of the most common questions we get is: “How much does it cost?”
Budget Range: RM 10,000 to RM 150,000
There’s no one-size-fits-all formula for producing an online commercial film. Instead, a range of RM 10,000 to RM 150,000 typically covers most projects. The scope and complexity can vary widely, so understanding what factors influence your production cost is crucial.
Key Factors That Affect Cost
1. Scope of the Project
• Concept & Script Development
The depth of your concept and level of scripting can significantly influence cost. A simple promotional spot may be more affordable, while an elaborate storyline with multiple scenes can increase expenses.
• Length & Format
A 15-second social media ad will likely cost less than a 2-minute cinematic brand film, simply because of the additional resources required.
2. Number of Talents / Actors
• Professional Actors vs. Internal Staff
Hiring seasoned, professional actors can add credibility but also raise the project budget. If using internal staff or smaller cameo appearances, the cost may be lower.
• Talent Fees & Usage Rights
Commercial usage often includes additional licensing fees, so the more actors (and bigger their profile), the higher your budget needs to be.
3. Duration of Filming
• Shoot Days
Each extra day of shooting adds costs for crew, equipment rental, and location fees. Tight, efficient schedules can help keep your budget in check.
• Preparation & Rehearsals
Time spent in rehearsals or additional scouting can add expense but also result in smoother production days.
4. Complexity of Art & Props Setup
• Set Design & Construction
An elaborate set design or custom props can elevate your production value. However, the more intricate the setup, the higher the overall cost.
• Wardrobe & Styling
Period costumes, custom-tailored outfits, or specialized styling also contribute to higher production expenses.
5. Graphic & Visual Effects Elements
• Motion Graphics & CGI
Complex motion graphics or CGI-driven visuals require specialized expertise, which can significantly impact the budget.
• Post-Production Time
Advanced color grading, sound mixing, and visual effects can elevate the final product but also require a larger portion of the overall budget.
Balancing Cost and Quality
With a broad range of RM 10,000 to RM 150,000, it’s important to balance your goals with realistic cost considerations. While a higher budget often means more elaborate production value, even smaller budgets can produce impactful online commercials if the concept is creative and well-executed.
1. Prioritize Your Essentials: Identify the must-haves—professional talent, a standout set, or advanced post-production.
2. Plan Thoroughly: Thorough pre-production, including storyboarding and planning shot lists, helps avoid expensive last-minute changes.
3. Collaborate Closely: Working hand-in-hand with your production team from the start ensures the best possible outcome for your budget.
Why Work with 8THREE?
At 8THREE, we believe that every story has the potential to change the world, to inspire and motivate, to educate and entertain. Our approach is rooted in delivering creative visuals that resonate with audiences long after they’ve finished watching. Here’s how we help you make the most of your investment:
1. Customized Solutions
We tailor each production to fit your brand identity, message, and budget.
2. End-to-End Services
From conceptualization to filming, editing, and final delivery, we offer a seamless journey with a consistent quality standard.
3. High Production Standards
Our experienced team delivers professional-grade visuals, lighting, and audio to ensure your commercial stands out online.
4. Transparent Collaboration
We keep you informed about each phase of the project, ensuring no surprises in cost or timeline.
Ready to Take the Next Step?
Whether you’re working within a tight budget or planning an extensive commercial campaign, our team at 8THREE is here to guide you. We’ll help you strike the perfect balance between cost and quality to create an online commercial film that truly represents your brand—and moves your audience to action.
Contact us today to discuss your vision, and let’s bring your story to life!
