How Do We Plan a Corporate Video?

Ever wondered how a corporate video goes from an idea to a polished final product? At 8THREE, we believe that solid planning and clear processes are key to any successful production. Below is an inside look at how we transform your brand’s message into a compelling video—step by step.

Step 1: Understanding Your Needs

Every corporate video starts with an in-depth conversation about your brand, goals, and message. We want to know:

1. What’s the Purpose?
   Are you sharing your brand story, introducing a new product, or launching a recruitment campaign?
2. Who’s the Audience?
   Identifying your target viewers helps us tailor both the content and the tone.
3. What’s the Key Message?
   Clarifying the central theme or call to action ensures a concise, compelling narrative.

This discovery phase sets the foundation for the rest of the project, allowing us to create a video that genuinely reflects your company’s identity and resonates with the right audience.

Step 2: Scripting & Storyboarding

With your objectives clear, we move on to scripting—the blueprint of your story. Our writers craft a script that conveys your brand’s message in an engaging, memorable way. If needed, we’ll also develop a storyboard, which visually maps out each scene or shot.

• Script: Outlines dialogues, key messages, and on-screen text.
• Storyboard: Provides a frame-by-frame visual plan to guide the filming process.

This step ensures everyone—clients, directors, and production teams—shares the same vision before the cameras roll.

Step 3: Pre-Production

Pre-production is all about getting everything in place so the shoot runs smoothly. This includes:

1. Location Scouting
   We choose the perfect settings—be it your corporate office, an outdoor space, or a studio.
2. Talent & Crew Arrangement
   Whether you need professional actors or want to feature real employees, we handle casting and coordinating the right team for the job.
3. Equipment & Logistics
   From cameras and lighting to sound gear, we assemble the necessary equipment and plan out the shooting schedule to avoid any hiccups.

By hashing out these details beforehand, we minimize disruptions and maximize efficiency on shoot day.

Step 4: The Shoot!

Lights, camera, action! With everything prepared, we bring your script and storyboard to life. Our crew focuses on:

• Capturing High-Quality Footage: We set up professional lighting, ensure sharp focus, and record clear audio.
• Creative Direction: We guide on-screen talent to achieve the right tone and style for your video.
• Real-Time Adjustments: Filmmaking often involves adapting on the fly—tweaking angles, redoing takes, or adjusting lighting as needed.

This is where the magic happens, and attention to detail is crucial to ensure your brand is portrayed at its absolute best.

Step 5: Post-Production

Once filming wraps, it’s time to edit and polish the footage. Our post-production team handles:

1. Video Editing
   We select the best shots, cutting and sequencing them to align with the script and desired narrative flow.
2. Color Grading
   Subtle color enhancements or stylized tones give your video a cohesive, professional look.
3. Sound Design & Music
   We add background music, sound effects, and clear voiceovers to elevate the viewing experience.
4. Branding & Motion Graphics
   Where needed, we integrate logos, animated text, or lower thirds, maintaining consistent brand identity throughout the video.

When all these elements come together, we have a refined final cut ready to impress your audience and elevate your brand.

The Final Delivery

After post-production, we present you with a polished corporate video that reflects your company’s identity in a compelling, engaging way. Depending on your needs, we can optimize the video for social media, website embeds, or any other platform where you plan to showcase it.

Ready to Create Your Own Corporate Video?

From concept development to post-production, our team at 8THREE takes pride in delivering high-quality videos that tell your brand’s story effectively. Interested in crafting a corporate video for your business?

Let’s make it happen! 

Contact us today to explore how we can bring your vision to life—and captivate your audience in the process.