Why 8THREE Keeps Production In-House—and What We Choose to Outsource

If you have ever managed a photo / video project, you know how many moving parts are involved. From the first brainstorming session to the last color-graded frame, each step affects quality, timeline, and budget.

At 8THREE, we’ve learned that the best way to protect those three pillars is to do almost everything in-house. Yet there are a few specialized roles—makeup and on-camera talent—that we deliberately leave to outside pros. Here’s why our hybrid model works and how it benefits every client.

The Importance of Handling the Core in-House

1. Quality Control from Day One
   Our creative pipeline starts with pre-production. Storyboards, scriptwriting, and talent casting happen under one roof, so every idea stays aligned with your brand voice. By owning these early stages, we ensure the finished product reflects the original vision without costly course corrections later.
2. Streamlined Communication
   When the storyboard artist is a few desks away from the editor and director, questions get answered in minutes, not days. This tight feedback loop reduces misunderstandings, speeds up approvals, and keeps deadlines intact. The result? A smoother production schedule and a happier client.
3. Cost Efficiency
   Outsourcing every task might look flexible, but hidden mark-ups and extra coordination time add up fast. By centralizing the bulk of production—cameras, lighting, sound, set design, and post-production—we cut out middlemen. Those savings go straight back to our clients in the form of competitive pricing.
4. Consistent Brand Storytelling
   Because the same creative team guides your project from first pitch to final export, there’s no dilution of style or message. Whether you need a two-minute brand film or a series of TikTok shorts, viewers will instantly recognize your unique tone and visuals.

What We Outsource (and Why)

1. Makeup Artists
   Camera lighting can be unforgiving. Getting skin tones right requires a trained eye, professional-grade products, and hygiene standards we respect but don’t specialize in. Certified makeup artists know how to prepare talent for 4K close-ups, prevent shine, and maintain continuity across multiple shooting days. Their expertise amplifies our cinematography and ensures everyone looks their best.
2. Professional Actors and On-Screen Talent
   Great storytelling often relies on compelling performances. While our crew excels behind the lens, we’re not trained actors—and we don’t expect your executives to be either. Bringing in seasoned talent guarantees natural delivery, emotional range, and on-time takes. It also frees your team to focus on what they do best while we handle the creative direction.