Why We Started LetsFilm on TikTok—and Why Every Brand Should Be There
In today’s fast-evolving digital landscape, brands are constantly searching for ways to engage their audiences, build trust, and stay relevant. At 8THREE, we took a proactive approach to this challenge by launching LetsFilm on TikTok—a dedicated media brand focused on creative, camera, photography, and filming tips and tricks.
LetsFilm isn’t just a passion project or a side experiment—it’s a testament to the power of TikTok for brand building. Rather than simply advising businesses to leverage TikTok, we set out to prove its potential by doing it ourselves.
The Vision Behind LetsFilm
When we started LetsFilm, our goals were twofold:
- Experimentation and Learning
We wanted a space to test content ideas, adapt to TikTok’s ever-changing algorithms, and gain firsthand experience in crafting viral, engaging videos. - Proof of Concept
Instead of telling businesses to invest in TikTok, we wanted to show how consistency, creativity, and a solid strategy could build a recognizable brand on the platform.
Fast forward to today—LetsFilm has gained traction, built an engaged community, and demonstrated that TikTok isn’t just for entertainment. It’s an invaluable tool for brands looking to grow and stay competitive in the digital age.
Why Every Brand Should Build Its Digital Presence on TikTok
1. Unmatched Organic Reach
TikTok’s algorithm allows content to be seen beyond your existing followers, giving brands a chance to gain visibility quickly without heavy ad spend. Even new accounts have the potential to go viral, making TikTok an excellent starting point for businesses looking to establish themselves online.
2. Authentic Engagement and Community Building
TikTok thrives on authenticity. Its less formal, more interactive nature lets brands connect with audiences in genuine ways, fostering trust and loyalty faster than most traditional marketing channels.
3. Short-Form Content Is the Future
With attention spans decreasing, short-form video content resonates quickly. TikTok’s bite-sized format excels at delivering impactful messages, ensuring that brands who master it stay ahead of the curve.
4. Real Business Results
Many businesses underestimate TikTok’s ability to drive conversions. However, brands actively engaging on the platform have reported boosts in brand awareness, higher customer engagement, and direct sales via strategic content and partnerships.
5. A Competitive Advantage
While some brands remain hesitant to join TikTok, those that do often gain an edge. Establishing a presence early captures audience attention before competitors flood the space, allowing brands to become leaders within their niche.
The Takeaway
At 8THREE, we don’t just talk about TikTok’s potential—we prove it through LetsFilm. Our journey has shown that any brand, regardless of industry, can thrive on TikTok with the right strategy. Whether you’re a startup, a personal brand, or a corporate giant, the time to start building your digital presence on TikTok is now.
So, the real question isn’t if your brand should be on TikTok—it’s how soon can you start?
